You asked, and I listened | Guelph portrait photographer

I recently asked my newsletter subscribers to participate in answering a questionnaire, to help me gain a better understanding about what my clients, and potential clients are looking for when searching for a photographer.  I definitely took all of the responses to heart, and am eager to share how your feedback has had a part in helping me to implement some changes in my business.  I truly appreciate all of the responses that I received, and thought I would share some of my findings.

Question 1:  What is the most important factor that you consider when looking for a photographer?
Options provided were:  Price, Imagery & Style that appeals to you, Experience, Reviews/Referrals from others, Package & Product Options, and Other

I have to be honest, I was shocked to see that “Price” trumped everything else, though “Imagery & Style” was a close second.  “Package & Product” options was rated third, and the remaining given options were not selected by anyone.

Question 2:  Which product is the most important to you?
Options provided were:  Gift Prints, Wall Art, Albums, Digital Files, and Other

I was not at all surprised that the coveted “Digital Files” were ranked as the #1 product that clients were interested in purchasing.  Albums ranked in at #2, and Gift Prints, Wall Art & Other were tied for the 3rd spot.

Question 3:  Would you be inclined to purchase your imagery a la carte, all inclusive, or other?

There was an even tie between the “a la carte” and “all-inclusive” options.  This response in particular has prompted me to introduce a new (and former) option when booking sessions with me (continue reading for more info on that!)

The survey also included some other questions in relation to clients’ past experience with Defining Moments Photography, and suggestions on how I might make improvements etc.  I am thrilled to report that everyone was happy with the experiences that they have had, and I sincerely appreciate all of the other comments that were provided as well.

So, why did I feel the need to put forth these questions, you ask?  

Two reasons:   One being that I wanted to touch-base with past clients and gain some feedback about their experience with Defining Moments Photography.  Although creating beautiful imagery for my clients is certainly a top priority, so is customer service.  I welcome all feedback and will continue to do my best to ensure that everyone is satisfied with their experience and products.

The second reason has to do with the way sessions are offered.  For me, choosing a business model and adequate pricing are THE most challenging aspects of owning my own business.  It really is a personal struggle in that I want to stay true to myself and what I believe in, while also pleasing my clients.  It is one of those things that I have lost sleep over, and even shed some tears over.  I need to remember that I am not everyone’s photographer.  I will not be able to please everyone….though I will continue to try.  It’s just my personality.   :)

Once upon a time, I did offer an all-inclusive option in addition to the a la carte session option.  I found that some clients really wanted to have  possession of all of their images and have the ability to print them at their leisure, while other clients preferred the opportunity to view and select their favourite images and purchase professional quality prints and products (and the option to purchase digital collections was still available as an option!).   This past January, I decided to eliminate the all-inclusive option.  I had several reasons for doing this, though the one core reason being that I had a hard time just handing over a USB of images to my clients, and not knowing for certain that the images would ever be printed.  I just felt like I hadn’t fulfilled my responsibilities completely as a photographer.  It may be surprising, but after speaking with some past clients and running a poll on my Facebook page, a significant percentage of people who had purchased digital files from either myself of another photographer had never even printed their photos!   I believe that a big part of my job is ensuring that my clients have beautiful images to display in their home…but really, it is completely up to you, the client, how you would like to archive and/or showcase your images.   

Therefore, after much thought and reflection, I have decided to build upon my business model and now have three different session types to select from.  I have decided to re-introduce the all-inclusive session offerings, with a few changes.  The all-inclusive (or “Deluxe”) option will include the session fee, and a select number of digital images with an accompanying print release.  There is an option to purchase additional images if you so desire.  The a la carte session (or “Simplicity”) options will remain unchanged.  I have also introduced a third package option — the “Elite” package, which in my eyes, is the best of both worlds!  The “Elite” option includes the session fee, a select number of digital images, as well as specific product.  I am hopeful that this new change is a positive one and will be received well my past clientele, and potential clients alike.    To view the new session options and for more details, please visit the “Investment” link via the website and select the appropriate session type you are interested in.



Come and join me at the Babbling Brook! | Guelph Child Photographer

Imagine sessionsThe next round of “Imagine” sessions are now open for booking! These sessions can be for boys or girls, but please be aware, your child has a very good chance of getting wet, and perhaps a bit dirty.  I have some awesome props that I will be bringing along to add a bit of magic and imagination to each session.   It’s going to be a great time!

Contact me for more details or to book your spot:



Baby Registry | Guelph newborn photographer

baby registry

I am very pleased to offer this complimentary service to expectant parents who reserve their newborn session with Defining Moments Photography.

Sleepers, onesies, and the latest baby gizmos and gadgets only last so long.  Allow your family and friends to gift you beautiful images of your new addition that will last a lifetime.

Contact me for more details! 

“Imagine…”: Enchanted Mini Sessions now booking!

Enchanted Mini Sessions

I am thrilled to announce a new series of “Imagine” mini sessions that I plan to host 2-3 times per year.  These sessions will be created for certain age groups and will have a specific theme.  The first series of sessions is now open for booking, and I am SO excited to shoot these.  Think girly, glitter, and magical.

Now booking…’Enchanted’ Minis! These styled sessions are ideal for girls between the ages of 3-7. The set-up will include a few simple props, and what-to-wear suggestions will be provided via a Pinterest Inspiration board. Limited spaces available for each evening.

Email to book your session:

***For a chance to WIN your session, visit my Facebook Page:
If you end up winning your session, your booking deposit will be refunded to you.





The Torgerson Family | Toronto Family Photographer

Although I tend to shoot most of my sessions around the Guelph area, I am certainly willing to travel as well! Recently I had the opportunity to travel to Toronto to meet up with my beautiful friend Nadine and her gorgeous family. The location we used for our session wasn’t too far from their home near the Lakeshore. I had the privilege of photographing them one year ago, and it was so nice to have the opportunity to see the five of them again and to see how much the little ones had grown and changed. I adore this family — their fun personalities and their style! Thank you N & C for having me capture some updated images of you and your wonderful family!


Baby Finn | Kincardine Newborn Photographer

This wee man and his wonderful family travelled 2-hours one-way to have me photograph Finn’s newborn session. I also had the priviledge of photographing Finn’s older sister Paige as a newborn, about 2 1/2 years ago. I am so humbled and grateful for the continued support from this little guy’s parents, and I am honoured that I have been given the opportunities to photograph their growing family. Finn was such a good boy for his session, and I have so many favourites to share! Thank you K & C for making the trek to Guelph to have me photograph your precious baby boy.  It has been an absolute pleasure capturing your beautiful, growing family!

Baby Milestone Session: Meredith – 6 months | Waterloo Baby Photographer

I had the priviledge of photographing Meredith to mark her 6-month milestone. Although this is already a pretty photo-worthy age, it was an extra memorable time for her parents, as Meredith learned to sit unsupported AND began sleeping through the night! Meredith was such a good girl for her session and I just love the smiles that we got from her. Here are a few of my favourites from her session…

New Arrival: Baby Leonie | Guelph Newborn Photographer

I have been anxious to share some favourites from this newborn session, and now that Leonie’s parents have had an opportunity to view their images, I can! I loved having the opportunity to meet with this family for their in-person session reveal. I loved hearing the “oooh”s and “aaah”s as they saw their images for the first time….something that I miss when sending out online proofing galleries. I always have a case of the “butterflies” as I press the ‘send’ button, so having the chance to be there in-person to present the images and to see my clients’ reactions and get immediate feedback is a wonderful experience for me. Meet the beautiful Leonie at 10-days new…


Expecting: Marion | Guelph maternity photographer

I loved getting to know this couple during their maternity session, and have since had the opportunity to meet and photograph their precious baby girl (Stay tuned – her newborn session is up next!) I think that this mama-to-be was just glowing and I have so many favourites from her session. These are just a few…

Baby Milestone Session: Axel | Guelph Baby Photographer

Axel and his mom recently came into the studio for a Baby Milestone Session, just shy of his 8-month milestone. I had such a wonderful time with these two! Axel was an absolute dream to work with and we were able to capture a variety of his expressions — especially the smiley and more serious ones. Axel’s mama also requested a nursing shot, and I was more than happy to oblige. I think that particular shot ranks as one of my all-time favourites, and I hope that his mama is able to look at it in the future and reminise about this special time once her wee one is a bit older.

Without further ado, the very handsome and adorable Axel…